Mac Collective prides itself for investing in people. The entire team works very hard on strategies to help clients expand their markets. We believe that high integrity and an easy approach provides a great experience. Mac Collective CEO Paul Macnamara says, “We work hard to build an exceptional brand for our clients. Our brand strategies and marketing solutions combined assist client growth — importantly, we build trust with one another.”
When customers and clients want to work with you, they are essentially putting trust in you. Your trust with their ideas to build a great brand doesn’t happen overnight. Trust is a process and it takes a lot of time to create the perfect vision for your customer. So why and how can clients or customers trust you? Mac Collective has narrowed down some strategies we find effective when we go about building trust and business.
Consistency and accessibility are the number one thing when it comes to being trustworthy. Clients shouldn’t feel like they need to run after you to get work done. Think of ways you can be available to customers so they find it easy to get in touch with you about their vision, idea, and inputs. This is a great way to get likability from your clients and customers. At Mac Collective, once an idea is put forward we use visual demonstrations and product advice that can be analyzed on a daily basis. Making sure our clients know how everything is going. Second, be honest. Customers value your honesty when it’s backed up with other suggestions and ways to improve their ideas. You want to make sure you understand the client’s product and provide excellent customer service with it.
Paul Macnamara of Mac Collective mentions, “When we understand a client’s product and vision it’s the greatest feeling because afterwards, we know how to target that through specialized events, retail and in-store promotions, allowing us to create long-term relationships with customers.” Lastly, bring value to your client. The customer should know they are first. By providing the best service for them and making sure they are happy, that is crucially important. We are certain that these strategies create a trust between clients and company. If you’re able to get proper results and let customers see how well you’ve helped them, it’ll create a long-term bond — in doing so it creates trust and more success.