While there may not be any wrong questions, marketing experts Mac Collective believe that there are better questions. Managing director Paul Macnamara feels that asking questions are a fundamental part of most situations throughout life and in business – interviews, debates, purchasing, selling, problem-solving, improving, building relationships, learning and getting things done. However, it is more important that we assess and understand why we are asking certain questions and are they strategic enough to get the best possible answers to benefit our situations?
Managing director Paul Macnamara of Mac Collective says that the more he finds himself wondering how we can be improving the way he asks questions, the more he understands that it’s a powerful way of improving our chances of utilizing the answers to our advantage. For example, in a situation where you need to listen to somebody else’s perspective, you should ask open questions like “And what makes you think this is the most effective option.” By asking these kinds of questions, you will be able to make a more informed decision and take action based on the information you have obtained, just by being more inquisitive. Strategic questioning will help you pinpoint the exact information that you seek, managing director Paul Macnamara of Mac Collective appreciates that using open questions can be scary, as they seem to hand the baton of control over to the other person. However, well-placed questions do leave you in control as you steer their interest and engage them where you want them.
When learning about something, asking questions is a rule of thumb. By asking the right questions, you give yourself a better shot at understanding the concept and learning at a much quicker rate. Marketing experts at Mac Collective are always on the ball when asking questions to obtain the information they need to progress through their training. Managing director Paul Macnamara makes sure that they all understand the importance of asking the best questions possible at all given opportunities, they should take the initiative and try to answer the simpler questions for themselves, and strategically seek out the more advanced answers when they can.